With lockdowns and social distancing measures in place, more people than ever turned to online shopping for their needs. This surge in e-commerce activity has persisted even as restrictions have eased, creating opportunities and challenges for Amazon sellers. Amazon FBA agencies now focus on helping their clients understand and capitalise on these new consumer trends. They’re using advanced data analytics tools to identify emerging product categories and niches that have gained popularity in the post-pandemic era. By staying ahead of these trends, agencies enable sellers to pivot their product offerings and marketing strategies to meet evolving consumer demands.
Supply chain resilience
There were vulnerabilities in the global supply chain, with many sellers experiencing stock shortages and shipping delays. In response, Amazon FBA agencies are now placing more emphasis on supply chain diversification. These agencies work closely with their clients to identify alternative suppliers, often focusing on domestic or regional options to reduce reliance on international shipping. They’re also helping sellers implement more robust inventory management systems to better predict and prepare for potential disruptions.
Agencies advise clients on the benefits of utilising Amazon’s new inventory management tools and programs, such as the recently introduced Inventory Performance Index (IPI). By optimising inventory levels and turnover rates, sellers improve their IPI scores and gain access to additional storage space, helping to mitigate the impact of future supply chain disruptions.
Embracing omnichannel strategies
While Amazon remains a dominant force in e-commerce, diversification is essential. Many Amazon FBA agencies are helping their clients expand beyond the Amazon platform to create an omnichannel presence. This approach involves setting up branded websites, exploring other marketplaces like Walmart and eBay, and even considering brick-and-mortar retail options. By diversifying sales channels, sellers reduce their dependence on a single platform and create multiple touchpoints to reach customers.
Agencies are also helping clients integrate their various sales channels, ensuring consistent branding, pricing, and inventory management across all platforms. Customers benefit from this omnichannel shopping experience, regardless of where they shop.
Adapting to regulatory changes
The e-commerce landscape constantly evolves, with new regulations and policy changes impacting how business is conducted on Amazon. Amazon FBA agencies are staying abreast of these changes and helping their clients adapt accordingly. This includes navigating new tax laws, such as marketplace facilitator legislation in various states, and staying compliant with product safety regulations and labelling requirements. Agencies also help sellers understand and adhere to Amazon’s policies, which are frequently updated in response to market conditions and regulatory pressures.
How do you get bestsellers on Amazon? Many sellers aim to achieve bestseller status on Amazon, and Amazon FBA agencies are adapting their strategies to help clients reach this coveted position in the post-pandemic market. Here are some critical approaches they’re employing:
- Product research and optimisation – Agencies use advanced market research tools to identify products with high demand and low competition. They also optimise product listings with relevant keywords and compelling content to improve visibility in Amazon’s search results.
- Strategic pricing – Pricing strategies are refined to balance competitiveness and profitability. This often involves dynamic pricing algorithms that adjust prices based on competitor activity and market demand.
- Targeted advertising – Agencies are creating highly targeted advertising campaigns using Amazon PPC and DSP to increase visibility for new products and drive sales velocity.
- Review generation – Building a solid base of positive reviews is crucial for achieving bestseller status. Agencies are helping sellers implement effective strategies to encourage customer reviews while staying within Amazon’s guidelines.
By adapting these strategies to the post-pandemic market conditions, Amazon FBA agencies are helping sellers navigate the path to bestseller status more effectively than ever before.
